Our board

Care Plus is run by a board of directors who bring together their skills and experience to make important decisions about the homes and the services we provide for our customers.

The responsibilities of the board include:

  • Making sure that we are run lawfully and ethically
  • Approving our business plan
  • Agreeing strategies, policies, financial and investment plans
  • Monitoring our performance and ensuring that we deliver value for money.

Bill McCarthy

Bill has a wealth of business experience
Bill has a wealth of business experience from coaching to executive and non-executive roles. He began his career in brand management at Procter and Gamble progressing to senior roles in London advertising agencies.

In his late 30’s, Bill had a change of career becoming an outplacement professional coach. He went on to undertake a number of roles including being a member of the RICS Appointments Boards, chair of an HR consulting company and chair of Riverside Care and Support.
Currently a performance coach for LHH/Penna consulting, Bill also runs his own performance coaching company Ten Percent Plus Ltd. He is also a member of the board at Thomas Telford Ltd.

Bill has a real passion for the care sector and believes that organisations like Care Plus can provide huge benefits to people who really need help and support.

Julie Smith

Board member
Former Independent Management Consultant.
Julie began her career as a nurse and spent 40 years working within healthcare. During the last 25 years of her career she held senior executive management posts spanning the NHS, private healthcare and the charitable sectors. Her key responsibilities as a director of nursing included the management and leadership of 6000 multi-professional staff, governance, risk management, quality of service, regulatory compliance and budget management. Prior to retiring in 2013 Julie ran her own business and was an independent consultant to the Department of Health with responsibility for policy development, policy implementation and assurance of health services across the country.

Julie has also carried out voluntary work abroad as a health advisor to the governments of Swaziland and Grand Cayman.

Sarah Boden

Board member
Chief Executive, Housing Plus Group.
Beginning her career as a housing officer, working to ease homelessness, Sarah now has over 30 years' housing sector experience. Sarah was chief executive at Severnside for over 10 years, and under her leadership Severnside grew to become a successful, financially strong and diverse organisation. 

Sarah was appointed chief executive of the Housing Plus Group in 2016, following the successful merger of Severnside and Housing Plus. She is a member of the Chartered Institute of Housing, the NHF West Midands Regional Committee and Chair of Shropshire Registered Social Landlord Forum.

Peter Price

Board member
Former Director of Finance with NHS Telford and Wrekin
A qualified chartered accountant, Peter has spent the major part of his career in the health service, as a Director of Finance with NHS Telford and Wrekin for over 10 years.   Prior to this, he was Finance Director at the Shropshire Community and Mental Health NHS Trust and Princess Royal Hospital.

“I'm really excited to be working with a dedicated team on a specific and important aspect of the business, namely asset maintenance and enhancement. I anticipate we will deliver what our customers want in an efficient and effective manner.”

Mike Roughan MBE

Board member
Experienced senior executive and director.
A qualified engineer, Mike worked in the automotive industry for more than 48 years. He is an experienced senior executive, having held directorships in a number of blue chip companies.

Mike is actively involved in the community and chairs adoption and fostering panels in Shropshire and Leicestershire. He is also on the board of governors of a local primary school.

Mike explained: “I have a particular interest in the availability of affordable housing for the elderly and less able, particularly those with disabilities and special needs. My belief is that everyone has the right to a home that meets their individual needs. If they need support, then it should be available. If they need advice then they should have someone who is able to provide guidance.”

Pam Smith

Board member
Former Head of Service of Older People and Physical Disability.
An occupational therapist by profession, Pam has worked most of her career in local government where she ran homes for older people. At the end of her career in local government she was an executive director for community services in Warrington, where her responsibilities included social care, housing and environmental health.

As a consultant, she specialises in the fields of health, social care and housing and trains social workers across the UK.

“In Care Plus we can make a real difference to people’s lives. My vision is for us to be a great care provider, offering high quality care through staff who are kind, highly motivated and well-trained. Our reputation is built on the quality of our care and our ability to serve people in isolated rural areas,” she says.
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